Synachron — Frequently Asked Questions

Question 1

What is Synachron?

Accepted Answer

Synachron is a population simulation platform that predicts how diverse human populations react to products, ad campaigns, prices, policy proposals, political messages, and surveys. It generates synthetic AI-modeled agents with measurable demographic and psychological traits and asks them to react to your scenario, then aggregates the results into approval rates, sentiment distributions, and demographic insights.

Question 2

How does Synachron predict human reactions?

Accepted Answer

Synachron maintains a population of 30,000+ synthetic agents, each with 40+ traits — demographics, political and religious views, Big Five personality, moral foundations, psychological profile, and social-issue stances. When you define a scenario, the platform asks the relevant agents to react via LLM, informed by their full profile, and aggregates their responses into measurable predictions.

Question 3

What can I test with Synachron?

Accepted Answer

You can test product launches, ad campaigns, price changes, political messages, policy proposals, brand perception, structured surveys, and custom scenarios. Agents can review images, PDFs, and web links as part of the scenario for multimodal evaluation.

Question 4

Who should use Synachron?

Accepted Answer

Synachron serves three audiences. Sync Market for business — product teams, marketers, and strategists testing creative, pricing, and launches. Sync Civic for government — policy teams evaluating citizen response to regulations and crisis communications. Sync Elections for politics — campaign teams forecasting vote share and testing messages.

Question 5

How is Synachron different from traditional surveys?

Accepted Answer

Traditional surveys are slow, expensive, limited to small samples, and biased by self-reporting. Synachron simulates thousands of agents in minutes, models behavior from measurable traits rather than self-reported answers, and provides deep demographic breakdowns. It is a pre-launch predictor to narrow options before spending media budget or committing to a launch.

Question 6

Can Synachron predict election results?

Accepted Answer

For Greek political scenarios, Synachron calibrates against real polling data using Iterative Proportional Fitting (IPF) topline weighting and a migration matrix mapping historical political preference to current realistic vote. This makes political simulations track real-world polling within a few percentage points.

Question 7

Is Synachron a replacement for A/B testing?

Accepted Answer

No. Synachron is a pre-launch predictor. Use it to narrow options and forecast reactions before you spend media budget or commit to a launch. Live A/B testing measures real behavior after launch — Synachron predicts modeled reaction before launch. They complement each other.